WHY IT RATES: This appointment precedes what promises to be a monumental year for the adventure travel company. — Patrick Clarke, Senior Editor, TravelPulse
Award-winning Australian adventure travel company Aurora Expeditions has appointed Hayley Peacock-Gower as its inaugural Chief Marketing Officer, a newly created role to drive the global growth of the Aurora brand.
With over 20 years of branding, marketing and media experience for a range of leading Australian and global brands and agencies, including News Corp, Fairfax Media, Canon and Leo Burnett, Hayley will lead the marketing operations of the company. company around the world.
“Hayley is a top talent, a passionate and meaningful addition to the leadership team,” said CEO Monique Ponfoort. “His vast experience and skills will make an immeasurable contribution to creating the marketing, content and strategic partnership platform that will drive the growth of the Aurora brand. “
Hayley’s appointment comes at a key moment for Aurora Expeditions with the launch of her second purpose-built ship Sylvia Earle in 2022, and the return to small-ship expedition trips to Antarctica from January 2022.
“This is an incredible opportunity to innovate with new content and transformative experiences that will generate interest and demand while positioning the brand for future growth,” said Hayley.
“There is no better opportunity both professionally and personally, especially given the timing, as we accelerate significant changes in our ongoing care programs for the planet and our imminent return to what Aurora Expeditions is doing. the best ; small ship expeditions that change life.
Voted “World’s Leading Polar Operator” at the World Travel Awards 2020, Aurora Expeditions offers expeditions that change perspectives to the most remote, unique and biodiversity-rich destinations on the planet for 30 years and is deeply committed to responsible travel and respectful.
The company’s new ship, Sylvia Earle is named after renowned marine biologist, oceanographer and explorer Dr Sylvia Earle with dedicated decks for Dr Earle and six other leading female environmentalists: Dr Carden Wallace AM, Jo Ruxton, Sharon Kwok, Bernadette Demientieff, Hanli Prinsloo and Dr Asha de Vos.
THE SOURCE: Aurora Expeditions press release.