Expedia’s research, which surveyed 12,000 travelers in 12 countries, found that American travelers adopt the GOAT mindset by seeking excitement / euphoria (41%) and a feeling of having fired get the most out of their trip (40%). The study also found that travelers are more willing than ever to splurge on future trips (40%).
Christie hudson, Senior PR Manager for the Expedia brand, comments: “Traveling is no longer just ‘going somewhere’. At the end of such a long period of constraints and limitations, 2022 will be the year in which we will draw all the richness and meaning of our experiences. Whether it’s going somewhere else, being more spontaneous, or having fun, there’s no denying that a new wave of excitement is bubbling up as travelers seek the grandeur of travel to earn their GOAT. ”
GOAT TRAVEL TRENDS 2022 EXPEDIA, UNPACKED:
Where are American travelers heading in 2022:
Domestic travel, especially to hot-weather beach destinations, remains the top choice of Americans, with 59% of respondents in the United States planning domestic-only travel by 2022. However, a significant portion (37%) are planning national and international holidays in the coming year. Here are the most searched places on the lists of American travelers:
- National: Orlando, Destiny, Gatlinburg – Pigeon Forge, Panama City and Maui
- International: Riviera Maya / Playa del Carmen /Tulum, Rome, Bali, London and Paris
Delete the schedule
The pandemic has made it difficult to travel or do anything on a whim, with 37% of American travelers admitting to being less spontaneous since the onset of COVID-19. While travel advisories and guidelines will persist for the foreseeable future, travelers nonetheless plan to embrace the impromptu and let go on their future travels. In fact, a quarter (25%) of respondents are ready to be more spontaneous and live in the moment and 26% want to be more flexible and go with the flow this time around.
- How to get your GOAT: For travelers wanting to be more spontaneous, be on the lookout for last-minute deals and use the “free cancellation” filter on the Expedia app to find flexible rates.
After canceled trips and postponed celebrations, travelers are ready to make up for lost time and go to great lengths to prioritize themselves and get the GOAT they deserve. Over the next year, 40% of American travelers will be more willing to indulge themselves and spend money on their next trip. Whether it’s indulging in luxurious experiences (15%), upgrading rooms or flights (16%), or visiting a destination of choice (32%), 2022 will be about splurging on things that make a trip from good to great. The study also found that travelers aged 18 to 34 are the most likely to become fat (80% vs. 56% of travelers over 50), while Gen X travelers are the most likely to become fat. do crazy things. -end of restaurant (18% against 16% overall).
- How to get your GOAT: Be treated like a VIP by staying at Expedia VIP Access properties, top rated hotels that offer member perks like spa credits, late check out and more. And for those looking to treat themselves to a luxury flight, now is the best time to upgrade. According to data from Airlines Reporting Corporation (ARC), average premium economy class ticket prices in 2021 were around 290% more expensive than economy class tickets, whereas before the pandemic in 2019 they were 430%. more expensive than economy class tickets.3.
Immerse to discover
Being big doesn’t just mean taking a trip on the to-do list. In the coming year, American travelers will tackle their GOAT by stepping out of their comfort zone (22%) and immersing themselves in a destination, culture and experiences that are completely different from theirs (19%). ).
Whether it’s trying dishes they’ve never eaten before (40%) and experimenting with local specialties (31%), attending a local music event (14%) and seek out experiences and destinations off the beaten track (23%), American travelers have a renewed curiosity about learning and seeing the world.
- How to get your GOAT: Expedia’s handy “Interest” filters will help narrow your searches for activities and experiences. Try filtering by history and culture, or by food and drink to indulge in a food tour to get the best of the destination.
Sensation While searching
In 2022, travelers not only crave new tastes and places, they also crave the feeling of being excited and elated again (41%); with 11% ready to try daring or high adrenaline activities and experiences and 24% looking for an unforgettable evening.
Plus, when it comes to their next trip, a fifth (21%) of travelers are the most excited to do things they usually wouldn’t do, including sleeping under the stars ( 19%), traveling alone (17%) bathing (11%) or having a vacation romance (10%).
- How to get your GOAT: Whether skydiving in Dubai or scuba diving in OahuAmericans are ready to feel the wind in their hair again and the urge to explore the unknown. Use Expedia’s Adventure & Outdoors filter to narrow down experiences that will get your blood pumping and adrenaline pumping.
A successful trip is no longer defined by likes on social networks; instead, devices are out and travelers’ priorities are shifting to focus more on staying present and attentive. More than a third (36%) of American travelers seek a sense of contentment and mental well-being on their next trip, and almost a quarter (24%) plan to spend less time on their devices to be more present.
In fact, the travel experience Americans expect the most is the chance to relax and do nothing (38%). To achieve this sense of contentment, more than a quarter of travelers (27%) also aim to spend more time in their destination to make sure they take full advantage of all it has to offer. Travel in 2022 will be about quality, not quantity, where travelers embrace the simple pleasures to truly achieve their GOAT with more meaningful impact.
- How to get your GOAT: Whether to relax in a Mexico spa retreat, or stay at the Tierra Patagonia Hotel & Spa in Chile without reception or Wi-Fi, now is the perfect time to discover unplugged getaways that are sure to recharge the batteries.
It is important to keep abreast of the latest government and travel advisories. For the latest information, visit Expedia’s COVID-19 travel guide.
1 This study was conducted on behalf of Expedia by Northstar Research Partners, a global strategic research firm. The survey was conducted online from August 27 to September 6, 2021, in the North and South America, Europe, and Asia Pacific using a merged group of first-order panels. The study was conducted among 12,000 respondents in 12 countries, among adults who plan to travel domestically or internationally in the next 18 months.
2 Based on accommodation interest on Expedia.com for travel between January 1, 2021 and December 31, 2021 from October 31, 2021.
3 The information is based on the average prices of premium and economy round-trip tickets from January to August for 2021 and from January to december 2020 and 2019, from the CRA Global Airline Sales Database for 2021.
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