US distribution expansion results from the listing of 6 new SKUs on one of the top US pharmacy websites. Well Told began its relationship with the pharmacy chain in December 2021 when 2 SKUs were listed in over 850 of its physical stores. The company has since expanded its offering to a total of 9 in-store products, over 1,000 stores and now a total of 8 products online.

Commenting on the achievement, Well Told Founder and CEO Monica Ruffo said, “We are very proud to continue to deepen our relationship with our first and largest US customer; this is a very promising sign of our brand’s potential in the US market. “.

The Company is also pleased to announce that it has entered into a representation agreement dated June 22, 2022 (there “representation agreement“) with GO Ventures who will act as Well Told’s U.S. agent for retail partnerships. GO Ventures works with pioneering companies, brands and founders to help them win the future of retail.

Olivier Bognerfounder and CEO of GO Ventures said, “We are very careful about who we choose to represent, with a focus on strong founder-led brands with highly differentiated products and authentic stories, so we were very excited when we discovered Well Told. We are confident that we will be key contributors to Well Told’s growth in the United States in the future and are looking forward to getting started.”

Monica RuffoFounder and CEO of Well Told added, “We are excited to begin working with the team at GO Ventures; they have achieved incredibly impressive results and the United States is a key pillar of our strategic growth plan.

The representation agreement with GO Ventures, an independent service provider, includes a monthly retainer of $10,000 (there “Detention“) until five percent (5%) of the Company’s monthly net sales are generated from the sale of products to retail customers to whom Go Ventures will sell (“Sales commission“) is equal to at least $5,000 in which case the sales commission will replace the deposit. Pursuant to the Representation Agreement, the retainer will be payable within 10 business days of the month the retainer is earned and will be payable, at the sole discretion of the Company, in cash or common stock (the “Ordinary actions“) in the capital of Well Told. If the Company elects to pay the retainer in common stock, the deemed price per share will be based on the closing price of the common stock on the TSX Venture Exchange (the “TSXV“) the last trading day of the month the retainer is earned based on the bank of Canada exchange rate on that date.

The initial term of the Representation Agreement is one year and will automatically renew for additional one-year terms unless terminated by either party 120 days prior to the end of the current term. Notwithstanding the foregoing, the Agency Agreement may be terminated by either party at any time for any reason with or without cause upon 120 days written notice to the other party. the 120 day period.

The aforementioned transaction remains subject to the approval of the Directors of the Company and the regulatory approval of the Exchange. The foregoing common stock has not been and will not be registered under the United States Securities Act of 1933, as amended (the “U.S. Securities Law“), or any state securities law, and will be issued as “restricted securities” (as defined in Rule 144 of the United States Securities Act), based on exemptions from US federal and state registration requirements In addition, securities issuable pursuant to the transactions set forth herein will be subject to a Canadian hold period of four months.

About The Well Told Company Inc.

Well Told is an emerging women-founded herbal wellness company that formulates, develops, distributes, and sells a variety of supplements, remedies, and other functional wellness products. Founded by a serial entrepreneur and award-winning leader Monica Ruffo, it was after undergoing treatment for breast cancer and deciding to take her health into her own hands that she discovered the lack of transparency and availability of clean herbal formulations in the wellness industry. With the mission of “Clean Wellness for All”, Well Told products are currently available in over 2,000 stores across Canada including several well-known retailers and recently launched in over 850 pharmacies in the United States

Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

Certain statements contained in this press release constitute “forward-looking information” as that term is defined under applicable Canadian securities laws. The words “may”, “could”, “could”, “should”, “potential”, “will”, “seek”, “intend”, “plan”, “anticipate”, “believe”, “estimate”, “expect” and similar expressions with respect to the Company are intended to identify forward-looking information, including the issuance of common shares of the Company pursuant to the Representation Agreement and the closing of the debt conversion operation by the Company. All statements other than statements of historical fact may be forward-looking information. These statements reflect the Company’s current beliefs and intentions regarding future events, as well as current information available to the Company, and are subject to certain risks, uncertainties and assumptions, including, without limitation: the receipt of Director and Stock Exchange approval for debt conversion transactions; negotiation and execution of a definitive debt conversion agreement with the independent service provider; and the satisfaction or waiver of closing conditions. Many factors could cause the actual results, performance or achievements that may be expressed or implied by such forward-looking information to differ from those described herein, should one or more of these risks or uncertainties materialize. Examples of such risk factors include, but are not limited to: credit; market (including stocks, commodities, currencies and interest rates); liquidity; operational; reputation; Insurance; strategic; regulatory; legal; environmental; general business and economic conditions in the regions where the Company operates; the Company’s ability to execute on its key priorities; the results of the Company’s operations may be difficult to predict; the Company is a holding company whose sole assets are directly owned by Well Told Inc.; the Company’s ability to continue to source ingredients and packaging for its products on favorable terms; the Company’s ability to capitalize on growth opportunities and implement its growth strategy; the Company’s ability to develop its market share; the Company’s ability to sustain brand development; the Company’s ability to maintain existing relationships with its customers and to continue to expand the use of its products by its customers; the Company’s ability to obtain financing on acceptable terms or at all; the impact of competition; the Company’s ability to negotiate favorable terms with retailers and distributors; the company’s ability to scale its e-commerce business; ; changes and trends in the Company’s industry or the global economy; the Company’s success depends on the continued strength of its reputation and brands; disruptions to manufacturing facilities or loss of site licenses and other qualifications could adversely affect sales and customer relationships; the Company’s success depends on its ability to continue to improve its products and develop new products; the Company’s suppliers and sources of materials and inputs may not meet demand and increases in raw material costs may adversely affect margins; the Company depends on third parties for shipping and payment processing; the Company’s ability to compete could be adversely affected if it is unable to protect its intellectual property rights; the ability to implement business strategies and seize business opportunities; disruptions or attacks (including cyberattacks) on the Company’s information technology, Internet, network access, or other voice or data communication systems or services; developments in various types of fraud or other criminal behavior to which the Company is exposed; failure by third parties to meet their obligations to the Company or its affiliates; the impact of new laws and regulations, changes or enforcement thereof; permitting and licensing in a highly regulated business; the difficult judicial environment overall; increased competition; changes in exchange rates; increased funding costs and market volatility due to market illiquidity and competition for funding; the availability of funds and resources to continue operations; critical accounting estimates and changes to accounting standards, policies and methods used by the Company; the occurrence of catastrophic natural and unnatural events and claims resulting from such events; and risks related to COVID-19, including various recommendations, orders and measures by government authorities in an attempt to limit the pandemic, including travel restrictions, border closures, non-essential business closures, quarantines, self-isolation, shelter-in-place and social media. remoteness, disruptions in markets, economic activity, financing, supply chains and sales channels, and deterioration in general economic conditions, including a possible national or global recession; as well as the risk factors discussed or referred to in the Company’s disclosure documents filed with the securities authorities of certain provinces of Canada and available at If any factor affects the Company in an unexpected way, or if the assumptions underlying the forward-looking information prove incorrect, the actual results or events could differ materially from the results or events predicted. Any such forward-looking information is expressly qualified in its entirety by this cautionary statement. Further, the Company assumes no responsibility for the accuracy or completeness of such forward-looking information. The forward-looking information included in this press release is made as of the date of this press release, and the Company undertakes no obligation to publicly update or revise the forward-looking information, except as required by applicable law.

SOURCE Well Told Inc.

For further information: Monica Ruffo, President and CEO, The Well Told Company Inc., Phone: +1-855-935-5865; Investor Relations, Aiyana Bradshaw, Email: [email protected], Phone: +1-855-935-5865; Media Inquiries, Dria Murphy, Publicist, Email: [email protected]


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